To make a long story short…
Celebrating its 25th anniversary in 2025, SIMEXA has evolved from a modest buying agent into a prominent global provider of luxury outdoor furniture for the hospitality industry. Established in 2000, the company has consistently demonstrated a commitment to quality, innovation, and customer satisfaction, solidifying its reputation in the international market.
Founding and Early Years
SIMEXA was founded in 2000, with its head office in Hong Kong. Initially, the company operated as a buying agent, sourcing natural rattan products to meet the growing demand for outdoor furniture. The founders’ vision was to handle all aspects of furniture trading, including design, production logistics, order follow-ups, customer relations, purchasing, and marketing.
Expansion and Brand Development
In 2004, teaming up with luxury outdoor furniture brands like Spain’s Skyline Design, with a special focus on the hospitality sector, the company completed over 100 international projects, establishing itself as a reliable partner for hotels, restaurants, and resorts worldwide. By 2010, SIMEXA had expanded its services to include indoor furniture and accessories, catering to a broader range of client needs.
Strategic Partnerships and Product Diversification
The company’s growth trajectory continued with developing a custom-made division in 2014, responding to the increasing demand for personalized furniture solutions. That same year, SIMEXA partnered with Maiori Lighting, a leader in luxury solar lighting, to offer innovative hybrid solar lighting options. In 2018, the company introduced Influence, a brand focused on well-priced and well-designed outdoor furniture, leveraging over two decades of industry experience. The partnership with Tolix in 2019, a French pioneer in indoor and outdoor furniture, further enriched SIMEXA’s product portfolio.
Global Presence and Clientele
Over the years, SIMEXA has established a global presence with offices in strategic locations, including Hong Kong, Dubai, France, and Lebanon. The company’s extensive network enables it to supply outdoor furniture to hotels, resorts, restaurants, and private residences across various countries. Notable projects include collaborations with Cove Beach in Abu Dhabi, SO Sofitel in Hua Hin, St. Regis in Bora Bora, and VIE Hotel in Bangkok.
Commitment to Quality and Sustainability
SIMEXA’s success is underpinned by its unwavering commitment to quality and sustainability. The company offers diverse products, including dining sets, loungers, sofas, chairs, tables, and accessories, all designed to withstand outdoor elements. Utilizing high-quality materials such as aluminum, synthetic wicker, teak, and powder-coated steel, SIMEXA ensures durability and comfort. The company also prides itself on providing excellent service during and after sales, emphasizing punctuality, customer satisfaction, and flexibility.
Recent Developments and Future Outlook
In 2021, SIMEXA expanded its catalog by partnering with LAFUMA MOBILIER, a renowned French outdoor brand, and ARKEMA DESIGN, an innovative Italian company. These collaborations reflect SIMEXA’s dedication to diversifying its offerings and meeting the evolving needs of its clientele. As the company celebrates its 25th anniversary, it continues to look forward, aiming to further expand its influence across the Indian Ocean, Africa, and the Middle East, building on solid business relationships and newly established strategic business units in these regions.
In 2025, SIMEXA marked its 25th anniversary, celebrating a quarter-century of excellence in the outdoor furniture industry. The company commemorated this milestone by participating in several significant events and introducing new product lines that align with contemporary design trends.
Participation in International Trade Shows
SIMEXA showcased its offerings at prominent international trade fairs, reinforcing its position in the global market:
- Milano’s SALONE DEL MOBILE 2024.
- Maison & Objet Paris 2024: In September, SIMEXA collaborated with Vincent Sheppard to present new indoor and outdoor furniture creations. The exhibition highlighted the Akari collection, Sandro dining tables, Saya plant pots, and Ari coffee tables, emphasizing innovation and style in outdoor furniture design.
- EquipHotel Paris 2024: From November 3 to 7, SIMEXA participated in EquipHotel, a premier international trade show for hospitality professionals. The event featured over 1,200 exhibitors from the hotel and restaurant industry, providing a platform for SIMEXA to showcase its latest outdoor furniture products and services.
Expansion in the Middle East
Demonstrating its commitment to growth in the Middle East, SIMEXA’s sister company, Messara Living, inaugurated a new showroom on October 24 in Dubai, UAE. Located on Umm Suqeim Road in the Al Barsha area, the showroom features collections from trusted suppliers such as Skyline Design, Maiori, and Vincent Sheppard, offering a diverse range of outdoor furniture options to the region.
From its humble beginnings to its current status as a leader in the outdoor furniture industry, SIMEXA’s 25-year journey is a testament to its adaptability, innovation, and unwavering commitment to excellence.
