Despite a still unclear situation for the international tourism industry, 2021 will have been an important year for SIMEXA. With the creation of “Outdoor Couture”, SIMEXA initiated a strong partnership with a global actor of the luxury furniture industry, the Italian design company WOOD COUTURE.
A new partnership between two global actors of the luxury furniture industry
Founded by Paolo Della Casa and Filippo Sona, with Glenn Huskie joining as a partner in 2021, Wood Couture pushes the bounds of the norm through innovation, technology, and extensive experience in project dynamics.
Wood Couture’s passion for quality and holistic management systems and processes resonates across everything it does; custom furniture, joinery, decorative accessories, and artwork for hospitality projects.
Outdoor Couture, A new division of Wood Couture
Outdoor Couture is a division of Wood Couture, manufacturing experts & suppliers of Case-goods, Upholstery, Joineries, Artwork & Decorative Accessories, based on 26 Years of Manufacturing Experience, 43k+ units completed in Hospitality & High-end Residential projects.
Outdoor Couture has a global presence with Offices in 4 continents and present bespoke technology for design & product development.
It aims to help create beautiful and comfortable spaces for alfresco dining, poolside, and landscaped settings. With an expertise in manufacturing and hospitality standards, they take into account the many factors of producing pieces that can withstand nature’s elements as well as ease of care and lifetime maintenance. The materials they use and recommend are the most durable, 100% recyclable, non-toxic and weather resistant. This allows them the flexibility to execute the design aesthetic envisioned, whilst providing the client with the confidence that their furniture will meet the durability standards required for hospitality use supported by 2- year warranty.
They closely collaborate with designers and buyers to ensure that each bespoke end-product fits the design, purpose and level of care intended.
Designed by them, Made by us
Outdoor Couture integrates various products from our SKYLINE DESIGN collection to their design projects:
- Synth Rattan
- Polyester Rope
- Aluminum
- Teak
You can check these products in these projects:
- St Regis, Bora Bora
- Palazzo Versace, Dubai
Despite an international context marked by sanitary restrictions, SIMEXA continued its development in the Middle East and Asia, allowing us to be closer to our customers and to better meet their needs in the realization of their outdoor projects.
Also, this 2021 year has seen the addition of new brands to our catalogue with LAFUMA MOBILIER and ARKEMA DESIGN, giving SIMEXA a new dimension and strengthening its range in terms of variety and quality.