A SIMEXA / Messara Furniture event at Galeries Lafayette Dubaï took place on March 4th, 2020.
SIMEXA, the wholesale outdoor furniture specialists, in partnership with Messara Furniture, presented an amazing workshop entitled “Design your Perfect Escape” where Chantal Andriot, the owner of the French Brand Tolix discussed the art of turning a simple outdoor/indoor space into your perfect escape and the importance of material and colors.
The workshop took place at the Dubai Mall, Galerie Lafayette on Wednesday, March 4, 2020 from 10.30 AM to 12.00 PM.
The introduction was about the professional partnership between SIMEXA and Messara Furniture. In 2015, Messara Trading, who have been the leading choice for Flooring and Wall covering in the Gulf for 50 years, partnered up with Simexa to supply the Outdoor Furniture for the Palazzo Versace. With that, Messara Outdoor Furniture division was born, expanding today to indoor and outdoor, developing the division to Messara Furniture.
Outdoor Furniture Entrepreneurs Laurent Messara (Messara Furniture) and Manuel Stanislas (SIMEXA) discussed the importance of quality for fabric and foam and long lasting furniture. They insisted on the importance of understanding the kind of investment one is willing to make when purchasing outdoor furniture, as that is what determines the budget.
Her presentation was followed by a Q&A session between our professionals and the participants about the importance of a long-term investment approach when designing a perfect escape:
- The core materials of the outdoor furniture
- The protection and treatment for the outdoor furniture
- The importance of the foam
- The necessary conditions to keep the furniture outside
- The cleansing of furniture
- The lasting conditions of a great color
