Simexa, the outdoor furniture manufacturer and supplier in the Middle East, flew to Singapore to unveil Maiori’s new outdoor furniture and solar lights collections to hotels, restaurants, resorts and interior designers.
The launching took place during the International Furniture Fair Singapore (IFFS), on March 8-12, allowing wholesale outdoor furniture companies like Simexa & Maiori to disclose their latest additions.
The IFFS exhibition is considered as one of the main furniture fairs internationally, where, every year, more than 20,000 guests visit the 4 days exhibition. With around 22,000 visitors who came from all over the world to discover the latest furniture trends, this year was no exception. The IFFS was fruitful for the 428 exhibitors who revealed their latest bedroom, living room, dining room, and garden furniture for the public.
Just like previous participations in the IFFS exhibitions to expose the outdoor furniture, Simexa and Maiori considered this year as a success for their brand, with thousands of visitors, from professionals to furniture lovers, showed valuable interest in the new and old collections exposed. However, the newly released outdoor sofa sets Tresse and A600, and the solar light Couture, were the main attractions in Maiori’s stand. The A600 sofa set is created to complement the existing dining table set. Unlike the other items from the same series, the sofa set brings a full fabric touch with its Sunbrella cushions. The A600 series combines both comfort and design offering a French garden mood.
The other Maiori collection that captivated the attention of the visitors, Tresse, bought an original look to the stand. The completely new dining table and sofa sets fascinated the visitors with their unique woven pattern and clean structure. Tresse includes single and loveseat sofas with matching side and coffee tables, as well as a dining set of armchairs and tables. According to Maiori and Simexa, Tresse will be available on the market by end of spring 2018.
On the other hand, the star of the show, was the brand new outdoor solar light Couture, by Normal Studio. Just like all La Lampe line, Couture provides a unique addition to any outdoor with its design and technology. Inspired by the traditional Asian lanterns, this lamp can be installed on a foot stand, hanged, or even placed freely on any surface. According to Mr. Naoufal Kahwaji, managing partner at Simexa, the entire La Lampe collection exhibited in the IFFS, received tons of compliments from visitors on the quality and design. The uniqueness of products and the fact that famous designers are getting more involved with Maiori, shows that the brand is gaining in notoriety.
In addition, Maiori exposed, for the first time, some prototypes like a modular bar area, a new dining table set with natural weaving from Vega collection, and the Bistro set from the existing Huggy series. This new line offers a stackable option with smaller seats that are ideal for cafe trottoirs and coffee shops.
Finally, the IFFS exhibition was a big hit for Maiori and Simexa, since all visitors were impressed by the new outdoor furniture and solar lights collections revealed. Such successes are what keep the brands inspired and motivated to produce the best. For this, Mr. Kahwaji invites anyone who would like to better discover the new collections to visit their stand during the Salone del Mobile exhibition in Milan on April 17-22.
These simple steps will encourage you to contact your hospitality outdoor furniture manufacturer or supplier more often than expected. Taking each and every step of the packing process seriously will prolong your garden furniture’s life. So consider this minimal effort as an effective investment for your hotel, restaurant, or resort.
